77" LG OLED77G4WUA OLED Evo 4K Smart TV

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Price	$5,499.99
Savings	$700.00
Our Price	$4,799.99 CAD

Or as low as $533.33/month over 9 months. Apply Now

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Description

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

*Screen images simulated.

The World's No.1

11 years later,still on top

Our reign as the world's favourite OLED continues.

*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED evo stand apart?

alpha 11 AI Processor

11 years of expertise packed into one chipset

The only chipset dedicated to OLED redefines the experience through deep learning, graphics, and speed.

6.7x

Faster AI Performance

7.7x

Improved Graphics

2.8x

Processing Speeds

*Comparison is based on a conventional TV with alpha 5 AI Processor. **Screen images simulated.

Intelligence that refines the OLED experience

AI Customisation

Syncs with how you watch

A picture tailored to your taste

Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning

Optimal audio to fit your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Day

Night

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro

Feel authentic realism in every frame

AI Super Upscaling

AI fine-tunes the resolution

After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.

AI Director Processing

Preserves colours that set the mood

Appreciate movies with a clearer recreation of the director's intended colour-grading and emotional nuance.

*Screen images simulated.

AI Sound Pro

Hear every detail of the soundscape

Virtual 11.1.2ch Suround

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 11.1.2 virtual surround sound system.

AI Voice Remastering

Voices cut through bustling backdrops

Even in thrilling scenes, hear the main character talk over all the action.

Dynamic Sound Booster

Impactful sound resonates

AI processor refinements give your sound a dynamic boost packed with power.

Adaptive Sound Control

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

*Screen images simulated. **Virtual 11.1.2ch Surround and AI Voice Remastering is only available on alpha 11 AI Processor ***Must be activated through the sound mode menu. ****Sound may vary according to the listening environment.

Brightness Booster Max

Brightness, now 150% brighter

An improved Light Boosting Algorithm and Light Control Architecture turn up the brightness by 150%¹.

*150% brightness enhancement covers 3% of the screen, and applies to 55/65/77/83” G4. 97” G4 is not included. **70% brighter applies to 55/65/77/83” G4. ***Brightness differs by series and size. ****Screen images simulated.

SELF LIT OLED 4K

Backlight-free bringsboundless beauty

Rather than relying on an additional backlight, LG OLED's self lit pixels illuminate independently. The result is true-to-life color, perfect blacks that never gray, and a picture beyond compare. With Eye Comfort Technology's low-blue light, flicker-free, and discomfort glare-free certifications, watch for longer without eye strain.

*Screen images simulated.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

100% Colour Fidelity & Volume

Scenes shine with lifelike colours

100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns. **Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.

OLED Care+

Peace of mind prevails

Backed by a 5-year panel warranty² and OLED Care.

One Wall Design

Seamless design shows virtually zero gap

Clean looks at one with the wall

Merges elegantly against your wall with no gap³.

*Bezel size differs by series and size.

Perfect Fit with LG Audio

The top-tier soundbar worthy of the best-in-class LG OLED

Flush Fit with zero gap

An iconic design in sight and sound

The perfectly matching LG Soundbar SG10TY fits flat against the wall for a cohesive interior look.

*Soundbar can be purchased separately. **Soundbar SG10TY matches with OLED G (65/77").

WOW Interface

Simplicity at your fingertips

Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.

WOW Orchestra

Every picture is perfectly on pitch

WOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.

WOWCAST Built-in

Watch your TV with zero mess in sight.

Break up with wires and hear the full potential of your LG Soundbar's audio quality with WOWCAST.

*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model. **LG TV Remote usage is limited to certain features only. ***Please note that the service may not be available at the time of purchase. A network connection is required for updates. ****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.

Vast Size Range

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 55" to 97".

webOS Re:New Program

Every year new TV for 5 years

Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

*The webOS Re:New program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.

webOS 24

Make your TV experience yours

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

Tune into cinematic marvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life

Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.

Dolby Atmos

Enticing soundscapes surround you

Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Director-approved for advanced processing

In conversation with Netflix's Beef director Lee Sung Jin.

Where Ryusuke Hamaguchi crafts his award-winning movies.

Ultimate Gaming

Where fast action never stutters

Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.

*Certified for "Excellent Gaming Performance" and response times by Intertek. **VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1. ***144Hz Mode applies to 55/65/77/83" G4 and is compatible with PC-connected content.

Controls right where you need them

Don't pause to use Game Optimizer and Game Dashboard.

*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on. **Screen images simulated.

Access to all your favourite games

Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

*Supported partnerships may differ by country. **GeForce NOW subscription may be required. ***Boosteroid subscription may be required.

Sustainability

Discover LG OLED's vision for tomorrow

Choose what's right for the planet with light, bio packaging and global sustainability credentials.

*All 2024 LG OLED models feature eco-friendly packing.

1.Compared to non OLED evo models and based on the Full White measurement. 2.In the 1st year of the warranty, panel, parts, and labor costs are covered. In the 2nd - 5th year of the warranty, only panels are covered, and labor will be charged. 3.Depending on the installation environment, there may be a slight gap between the TV and the wall. Installation may vary. See installation guide for details.

1.Compared to non OLED evo models and based on the Full White measurement. 2.Depending on the installation environment, there may be a slight gap between the TV and the wall. Installation may vary. See installation guide for details.